Every marketer and product buyer likes to know what the hot products are. It is valuable information.
Posted October 18, 2013: Toy Trend Increases For The Last 12 Months
What Have People Searched The Web For?
I’ve listed below the results from my latest foray into the mind of Google. This is what they tell me when I use my proprietary software to see what people are searching for when it comes to toys and related products (at least according to Google).
The searches listed below have had the greatest increase in “search volume” over the last 12 months. Keep in mind that these results don’t necessarily show the searches with the absolute most volume, just those with the biggest increase in searches for those particular things.
You can also see some similarities with the last 90 days trending toys post I did. It looks like Doc Mcstuffins is still very popular and will be for Christmas too as noted in this Benzinga article. (be sure to check out that article on Benzinga – some of the “hot products” listed there don’t show up on this list)
car toys phones
straight talk phones
doc mcstuffins toys
minecraft toys target
buy buy baby
tablets at walmart
baby alive doll
bye bye baby
That’s all for now. I’ll post more as we get closer to Christmas.
I’ve been messing around with a cool new piece of software that mines Google for the top trending searches (on Google shopping) over the last 90 days.
Despicable Me toys and costumes are hot right now (for Halloween) and most likely will be very popular for Christmas too.
Keep in mind that these are not necessarily the most searched for toy keywords, but the ones that have had the most increase from their original search volume 90 days ago.
Valuable Trending Toy Info?
This information is incredibly valuable for those in affiliate marketing or for those who are sourcing product to sell online (Amazon FBA, ebay) and for those product buyers who are looking to stock the toy section in their own brick and mortar retail stores for the coming holiday selling season.
The list below is in “most searches increased” to “lowest”. I’m not listing all of the % increases for each search, but I will tell you that the top 5 listed have had over a 5000% increase in search volume and the bottom one (that relates to the top 5) has increased 40% over the last 90 days.
Time to source more hot products?
kids minion costume
minion halloween costume
doc mcstuffins toys
littlest pet shop
despicable me toys (40% increase in the last 90 days)
I’ve been watching trends in many categories and getting around to posting about them as I can. I’ll update with more soon. Be sure to check out my post on Amazon trending toys too.
After I wrote about trending toys for Christmas 2013 a while back it occurred to me that Amazon’s most wished for (or most wishes for) search would be a good indicator of what the top selling toys will be in 2013.
Top Selling – and trending? – Toys At Amazon?
Here’s the link to a recent “most wishes for” search I did on Amazon September 3, 2013. (lots of Monster High Dolls and especially Pokemon plush toys.)
And Here’s The Link to another search for the “top 100 toys” on Amazon.
Similar Results? Nope.
One would think that you’d see at least some of the same toys with this kind of search, but there are ZERO Monster High Dolls and ZERO Pokemon products in Amazon’s top 100 toys.
A Marketer’s Delight
With this information in hand one can reasonably assume that many of the hot toys for Christmas will be the ones that are currently in the “most wishes for” search. It’s not too early to start sourcing product.
Good Luck Out There.
So here we are in mid May 2013 waiting for the top trending toys (searches) for Christmas 2013 to start picking up in the search engines so we can see if we can pick anything out of that data and try and get ahead of the curve and make some money.
Update: See This Post I did on September 3rd, 2013 for updates.
It seems every year that one can’t tell what is going to be the hot toy for Christmas until later in the year. Will this year be any different? We shall see. In the meantime…. Let’s take a look at some hot summer toys.
Beach toys with the sand bucket are always a popular summer toy.
Popular Toys During The Summer Months
Beach Toys are always popular and this year is no exception. Sand toys, kites, beach buckets and beach balls, plastic shovels and the like are always in demand.
This year one of the hot ones is a small plastic bucket, shovels and other accessories – and it seems that the only place you can find this Beach Toy Set is Amazon.com.
Retail Trends For 2013
Update: Here’s a new post I did September 3, 2013. re: Amazon most wished for vs. top 100.
I’ve been messing around a little bit watching for trends in the kid’s toys retail marketplace – and other marketplaces – so I figured I’d make a post that I can update throughout the next few months.
This Baby Einstein toy is a top seller on Amazon
It’s now mid April 2013 – let’s go and see what’s going on in the market.
TechCrunch – Trending Stories – Penguin Children’s Is Turning Plants vs. Zombies Into Books, E-Books – TechCrunch
Following last’s year expansion into merchandise including toys, underwear (.), and more, EA’s PopCap is now taking its popular “Plants vs Zombies” title to the printed (and e-inked) page.
Craftzine – Fossil Cookies Made Using Plastic Bug Toys – Craft Posts – MAKE
I love how the simple act of pressing a plastic insect toy into the top of a sugar cookie transforms it into something so much more interesting. Kid’s Toy Excavator. These would be a hit at a bug-loving kid’s birthday party.
Not Much Going On Yet
Not Much Going On – Even when using Google Trends as seen below – online searches for Christmas 2013 don’t start to pick up until June.
That’s not to say there aren’t other tools to discover (earlier than most) what some of the hot products will be later this year. Stay tuned. In the meantime – take a look at the hot toys for summer are.
I was perusing Victor Mayfield’s site Reviewersfacts.com the other day and I came across his Magnasex Magnet review which I found very interesting so I contacted him by email.
What he told me really opened my eyes to the shady underworld of male enhancement and men’s health product promotion. It amazed me the amount of lies these marketing companies tell just to try and sell their oftentimes “quack” products.
It seems that this Magnasex magnet thing from Virility Innovations and the promotion of it has made a trip around the world and back – now again being promoted in the USA. There is plenty of negative commentary out there regarding this product – including some on Victor’s site. I recommend you check it out by clicking the link noted above.
While many people know about “bad” juju – this site is all about “Good JuJu”. Good karma, good luck, etc. We provide product resources and website reviews that can help you to improve your life.
For those looking for an excellent resource and information about Juju and the origins of it, see this excellent page on Wikipedia to learn more.